A note on why we built Cruma
Use case · real estate

Sunday's showings should not become Monday's data entry.

Nine showings, four follow-ups promised, a 9pm text about the inspection, and a CRM that saw none of it. Cruma files the weekend, drafts the follow-ups, and keeps every deal warm while you are in the next house.

The weekend, before and after.

Left: the Sunday you know. Right: the same Sunday with a crew filing behind you.

Buyer, 9:04pm"Any word from the inspector?"
CRM32 contacts untouched since Friday
You, Sunday"will log the showing feedback tomorrow"
Offer_v3_countered_FINAL.pdfwhich version went out?
Sunday night, today. Nine showings of promises, one phone to keep them on.
Monday · 7:04am

The weekend is filed. Two things want your eyes before nine.

Nine follow-ups drafted, one per showing
The CRM caught itself up from the threads
Inspection confirmed, both sides told
Staged 6:58 · nothing sends without you
Monday, with a crew. Filed, and warm.

A project per transaction, from listing to keys.

The rooms-and-projects model

Durable functions get rooms. Each deal gets a project with its own timeline, documents, and next step, so nothing lives only in your texts.

A two-agent team's workspace Illustrative setup
ListingsBuyersMarketingBack Office
Transactions a project per deal
112 Alder Laneinspection Wednesday, 9am
Under contract
The Garner purchasecounter expected today
Offer out
48 Copeland Courtcommission invoice staged
Closed
The deal board Every transaction knows its own next step.

Offers, price talk, and anything a client or another agent will read hold for your eyes first. Fast is good. On the record is better.

The sign-off flow
More like this

Every deal, warm.

  • Follow-ups drafted before you wake
  • The CRM keeps itself honest
  • Closings roll straight into invoices
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The work moves
while you sleep.

Point Cruma at the business. It works across the tools you already use and speaks up before you ask. Your mornings can start somewhere else.

  • Works across the tools you already use
  • Advises, unasked, with its sources
  • Nothing consequential without you
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We onboard in small waves, with real help getting set up. Read why we built this.

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