A group works when every location runs the same play and HQ sees the score without hoarding anyone's records. Cruma runs both directions and leaves a receipt at every crossing.
The group work happens on its own: standards distributed, exceptions surfaced, the weekly picture assembled while the trucks are still parked.
HQ, before the calls start Each brand runs on its own, with its own customers and numbers. HQ sits above and sees results, never the raw records, and nothing leaks between brands.
Adding a brand should add revenue, not another layer of chasing. Cruma scales the follow-through with the tree.
