FIELD
Resources

The library,
day one.

Cruma is early. Instead of pretending we have a back catalog, here's what's real today — and what's coming, when it's actually ready to publish.

Live today

What's already public.

Coming

What we'll publish next.

These are drafts in progress. We'll publish when they're actually ready — not as content-marketing filler, but as real operator-level takes. Subscribe to get them when they land.

Playbook · Q2

The field guide to firing yourself first

30-day plan for a founder-led services firm to hand off the ops work that runs through them — one function at a time.

Case study · Q2

Running MotionWave on Cruma

How the founder uses his own product to run an AI-native agency day-to-day. Real numbers, real workflow, real wins and breakages.

Essay · Q2

Glass-box AI for founder-led firms

Why approval-gated agents with structural reasoning beat "autonomous" AI for anyone actually running a business.

Playbook · Q3

The stack audit worksheet

Print the page, fill in your actual monthly ops spend, run it against the Cruma replacement map. Self-service version of our audit call.

Field note · Q3

Value pricing without the guessing

How Architect writes three-tier proposals anchored on outcomes. A template for partners who still quote hourly.

Essay · Q3

The Apple II moment for ops

Why founder-led services firms are where the next wave of vertical AI lands — and why it's not "AI SDRs."