FIVE
The crew

Five experts.
One captain.

Scout, Closer, Architect, Operator, Collector. Each genuinely expert in their role — the kind of hire you couldn't afford. They share a workspace, hand off cleanly, and learn from every correction you make.

Scout · CMO

The one who finds them.

Scout defines your ICP from how you close, pulls leads from every source that matters, deduplicates, scores by fit, and surfaces the top 10% for your review. Free enrichment beats Clay/Apollo at their own game.

  • ICP scoring against LinkedIn, Apollo, job boards, news/funding signals, your CRM
  • Deduplication + provenance on every lead
  • Competitive intel briefings when new entrants appear in your lane
  • Learns which sources actually convert — reweights over time
ICP scoring Enrichment Competitive intel Market sizing
SCOUT · WEEKLY RUN428 LEADS
SC
42 leads rated 8+/10
Scored against your ICP · ready for outreach
REVIEW
SC
3 new competitors in your lane
Briefing added to workspace wiki
DONE
SC
ICP refinement · based on last 5 closes
Updated scoring weights · 11% lift expected
WORKING
CLOSER · PIPELINE14 ACTIVE
CL
Follow-up · Acme Corp · 3 emails
Objection-ready · 5-day cadence
REVIEW
CL
Reply detected · Acme Corp
Price objection · rebuttal drafted
REVIEW
CL
Meeting booked · Initech
Thu 2pm · discovery brief on calendar
DONE
Closer · VP Sales

The one who nurtures them.

Closer drafts outreach in your voice, handles objections with MEDDIC qualification built in, manages the cadence, and surfaces the exact moment when you need to step in personally. Never discounts first.

  • Cold and warm outreach sequences (tuned to your voice from your own emails)
  • Objection handling — price, timing, authority, competitor
  • Follow-up cadence (24-hour rule baked in)
  • Pipeline forecasting and win/loss pattern detection
MEDDIC Objection handling Cadence Win/loss analysis
Architect · Strategy

Proposals out the door before the lead cools.

The deal came in Tuesday. By Tuesday night Architect had a three-tier, value-priced proposal drafted, anchored to the client's stated outcome — not hours, not a template. Thinks like a $500/hr consultant, writes in your voice after a few edits.

  • Value-based pricing (never hourly, never discount-first)
  • Three-tier scope models with anchor, target, and stretch
  • Executive summary + risk framing
  • SOWs that won't scope-creep
Value pricing Scope modeling Risk framing Executive memos
ARCHITECT · PROPOSAL3 TIERS
AR
Tier 1 · Foundation · $18K / quarter
Positioning, ICP rebuild, one campaign
AR
Tier 2 · Growth engine · $48K / quarter
Tier 1 + outbound system + content
AR
Tier 3 · Embedded team · $96K / quarter
Tier 2 + fractional CMO + quarterly review
AR
Anchored on their stated outcome, not hours. Priced off value.
REVIEW
OPERATOR · WEEKLY ROLLUP3 CLIENTS
OP
Acme Corp · on track · 4 shipped
No blockers · next milestone Nov 22
GREEN
OP
Acme · blocker flagged
Waiting on client asset · escalated
REVIEW
OP
Weekly client emails · 3 drafted
Status · risks · asks · next week
REVIEW
Operator · COO

The one who ships it.

Operator breaks work into sprints, tracks blockers, escalates before things slip, coordinates the rest of the crew, and sends the weekly status you kept forgetting to write. The PM you actually wanted to hire.

  • Sprint planning and WBS decomposition
  • Blocker detection and proactive escalation
  • Stakeholder communication (weekly status, milestone updates)
  • Dependency tracking across the crew's work
Sprint ops Blocker detection Status reports Crew coordination
Collector · CFO

The one who tracks the money.

Collector drafts invoices, ages AR, forecasts cash, and watches runway, burn, margin, and LTV/CAC. Firm but kind on overdue accounts. The CFO you couldn't afford until now.

  • AR aging and overdue reminders (firm but kind tone)
  • 13-week cash flow forecasting
  • Health metrics: runway, burn rate, gross margin, LTV/CAC
  • Revenue recognition and expense categorization
AR aging Cash forecast Health metrics Revenue recognition
COLLECTOR · AR & CASH$47.8K AR
CO
Invoice drafted · Triland · $14.2K
Due in 14 days · timesheet attached
REVIEW
CO
Overdue · Globex · $8.4K · 45d
Second reminder drafted · firm tone
REVIEW
CO
13-week cash forecast updated
Min trough $142K · Dec 8 · 6-wk runway
REPORTED