Cruma is the AI executive team for founder-led services firms. Five experts that do the work that runs through you, so you can focus on the work only you can do.
Every founder-led services firm hits the same wall. Revenue grows, the team grows, the client list grows — and somehow the ops work that runs through the one seat only the founder can sit in grows faster than all of it. Proposals at midnight. Invoices at 2am. Pipeline review on the weekend.
The stack you paid to avoid that — fifteen tools, three contractors, one VA — turned into its own kind of ops work. Tab-switching. Contractor onboarding. Tool cancellations you forgot to schedule. The priesthood of people who keep the ops running became the job.
Cruma is what you get when you stop cobbling that together and start treating the ops work as a real executive team problem. Scout, Closer, Architect, Operator, Collector — five expert agents that ship real work and wait for your approval on anything that matters.
The business is still yours. The vision is still yours. The relationships are still yours. You are still captain. We just give you a crew big enough to sail the ship.
The difference between Cruma and every other agentic tool is the approval gate. Every high-stakes action — a proposal, an outreach email, an invoice, an overdue reminder — waits for you. Every draft shows its reasoning. Every action is audit-logged: who did what, when, and why.
Cruma was started by a founder running a services firm, for founders running services firms. We're an early team shipping fast, and every customer today gets direct access to the people building the product.
Every agent decision is visible — the thinking, the options considered, the confidence level. Trust comes from transparency.
The crew drafts, you decide. Every high-stakes action waits for your nod. You approve as-is, edit inline, or redirect.
AI is fast. Founders have taste. The best outcomes combine both. Cruma drafts at machine speed, you refine with judgment.
Every edit is a signal. Closer learns your voice from the way you rewrite follow-ups. Architect learns your pricing from the tiers you accept.
Not a limitation, a feature. The crew handles low-stakes work on its own. High-stakes decisions rise to the top of your queue.
The crew produces finished work — proposals, emails, invoices, status reports. You review, approve, send. Never start from a blank page.