CREW
Platform

Five experts.
One workspace.

Architect writes the proposal. Scout finds the leads. Closer runs the cadence. Operator keeps delivery moving. Collector chases the cash. All in one integrated system — shared context, clean handoffs, approval on every action that matters.

Why founders choose Cruma

Built for the seat only you can sit in.

You stay captain.

The crew drafts. You approve. Every high-stakes action — a proposal, an email, an invoice — waits for your sign-off. Nothing autonomous about the things that matter.

Real deliverables, not suggestions.

Cruma doesn't just recommend work. It produces real proposals, real outreach, real invoices, real reports. The crew ships the artifact, not a summary of what the artifact could look like.

Learns your voice.

Every edit is a signal. Closer picks up how you write follow-ups. Architect learns the tiers you actually accept. You spend less time rewriting the same things.

The shape of the deal

The math, tool by tool.

$7,670
Typical 10-person services-firm ops stack: outsourced SDR + VA + bookkeeper + HubSpot + Apollo + Clay + PandaDoc.
$1,500
Typical same workload on Cruma Growth tier: $999 base + outcome overlay.
~5 min
From signup to a working crew ready to draft. Tell us about your firm, we build the workspace live.
We're early. Cruma is in closed beta with our first cohort of founder-led services firms. No fabricated logos, no invented metrics — when there's something real to show, we'll show it.
SR
Sean Rana
Founder · Cruma
The crew

Five experts. One integrated system.

Five specialists that cover the ops work that runs through you. They share a workspace, hand off cleanly, and learn your voice from every edit.

ARCHITECT · STRATEGY

Proposals out the door before the lead cools.

The deal came in Tuesday. By Tuesday night you had a proposal drafted — priced on value, not hours, three tiers anchored to outcomes — waiting for your edit. Architect writes proposals like a $500/hr consultant would: never hourly, never discount-first.

Learn more →
ARCHITECT · PROPOSAL DRAFT4h after intake
AR
Tier 1 · Foundation · $18K / quarter
Positioning, ICP rebuild, one campaign
AR
Tier 2 · Growth engine · $48K / quarter
Tier 1 + outbound system + content
AR
Tier 3 · Embedded team · $96K / quarter
Tier 2 + fractional CMO + quarterly review
AR
Anchored on their stated goal ($2M ARR by Q4). Priced off outcome.
REVIEW
SCOUT · CMO

Wake up to a shortlist, not an empty pipeline.

Your ICP becomes search logic while you sleep. Scout pulls from the sources your team already pays for, deduplicates the noise, and scores every lead against the clients you actually close. You pick ten in the morning.

Learn more →
SCOUT · OVERNIGHT RUN312 UNIQUE
SC
42 leads rated 8+/10
Scored against your last 40 wins · ready for outreach
REVIEW
SC
Competitive intel · 3 new entrants in your lane
Briefing added to workspace wiki
DONE
SC
ICP refinement · based on last 5 closes
Updated scoring weights · 11% lift expected
WORKING
CLOSER · VP SALES

Deals stop dying in your inbox.

Every reply gets answered. Every objection gets handled. Every deal gets a next touch — within 24 hours, in your voice. You approve the send. Closer never forgets and never discounts first.

Learn more →
CLOSER · PIPELINE14 ACTIVE
CL
Follow-up sequence · Acme Corp
3 emails · 5-day cadence · objection-ready
REVIEW
CL
Reply detected · Acme Corp
Price objection · rebuttal drafted
REVIEW
CL
Meeting booked · Initech · Thu 2pm
Discovery brief sent to your calendar
DONE
OPERATOR · COO

Nothing slips through the cracks at 11pm.

Operator keeps delivery moving. Catches blockers before the client does. Flags the thing you'd normally remember at midnight. Drafts the weekly client rollup before Friday. The PM you actually wanted to hire.

Learn more →
OPERATOR · WEEKLY ROLLUP3 CLIENTS
OP
Acme Corp · on track · 4 deliverables shipped
No blockers · next milestone Nov 22
GREEN
OP
Acme · blocker flagged
Waiting on client asset · escalated to you
REVIEW
OP
Weekly client emails · 3 drafted
Status, risks, asks, next week plan
REVIEW
COLLECTOR · CFO

Get paid without the awkward chase.

Drafts invoices the day work ships. Tracks AR aging. Writes the firm-but-kind reminder when a client drifts past net-30. Forecasts cash so you see the month before it hits you. CFO-grade analysis, your approval on every send.

Learn more →
COLLECTOR · AR & CASH$47.8K AR
CO
Invoice drafted · Triland · $14.2K
Due in 14 days · attached to timesheet
REVIEW
CO
Overdue · Globex Co · $8.4K · 45 days
Second reminder drafted · firm tone
REVIEW
CO
13-week cash forecast updated
$142K min trough · Dec 8 · 6-wk runway
REPORTED
Integrations

Lives where you already work.

Uses in

The tools the crew operates through.

Gmail
Sends · reads
Google Calendar
Books · reads
Slack
Posts · replies
Stripe
Invoices · reads
HubSpot
Writes · syncs
Notion
Reads · writes

Pulls context from

Data sources that make the crew smarter.

LinkedIn
Sales Navigator
Apollo
Contacts
Clay
Enrichment
News & funding
Trigger signals
Job boards
Hiring signals
Your own docs
Drive · Notion · Gdocs

Builds on

Security and reliability.

SOC 2 roadmap
Audit in progress
GDPR
Compliant
CCPA
Compliant
Supabase
Enterprise
Anthropic Claude
Model layer
Zero data training
Your data stays yours
Security

Built with the founder's liability in mind.

Founders carry the liability. Cruma is built to carry its share — audited controls, customer-managed workspaces, encryption at rest and in transit, and zero model training on your data.